Washington National Opera
The avid Opera fan enjoys and revels in the sophistication of the art. Outsiders, though curious, are concerned that the format is too formal and painfully boring. We opened the door to a younger audience and let them in on the most sophisticated and phenomenal art of our time. We were careful that our approach did not diminish the integrity of the art for our loyal patrons. Our communications also tapped a corporate audience and served up the opportunity for them to connect with Washington’s most influential lobby, encouraging meaningful financial contributions to the arts. Early work was conceived and directed by Puckett as Executive Creative Director for E. James White Communications. Puckett & Associates more recently has been called upon to create the 06-07 campaign directly for Washington National Opera and has just commenced development of their 07-08 campaign.