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	<description>Ideas that inspire</description>
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		<title>Got Brand?</title>
		<link>http://www.puckett-associates.com/?p=1177</link>
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		<pubDate>Tue, 05 Jul 2011 16:47:07 +0000</pubDate>
		<dc:creator>tracim</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
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		<description><![CDATA[Part 2 How to brand. Start with a legitimately great product. The best in the field. Think iPod. Get there first and be the category. Think Band-Aid, Jell-O, Kleenex, Xerox. Re-define an existing category.  This is about perception. FedEx defined overnight &#8230; <a href="http://www.puckett-associates.com/?p=1177">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>GOT BRAND?</title>
		<link>http://www.puckett-associates.com/?p=1089</link>
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		<pubDate>Mon, 06 Jun 2011 17:05:46 +0000</pubDate>
		<dc:creator>P and A</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creativity]]></category>
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		<category><![CDATA[Branding]]></category>

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		<description><![CDATA[Part 1 Amazon currently offers over 3,000 titles on the subject of branding including, probably inevitably, Branding for Dummies. Google offers a hefty 74 million results for a “branding” search. To begin, let’s get the terminology straight. A brand is &#8230; <a href="http://www.puckett-associates.com/?p=1089">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>50% Click-Through Rates</title>
		<link>http://www.puckett-associates.com/?p=1071</link>
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		<pubDate>Mon, 02 May 2011 06:45:35 +0000</pubDate>
		<dc:creator>P and A</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Network Marketing]]></category>

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		<description><![CDATA[Though you personally may have never seen one, they do exist. So why are you satisfied with 4%? Maybe because you haven’t realized that you can’t market to online customers the same way you market to offline customers. A 2010 &#8230; <a href="http://www.puckett-associates.com/?p=1071">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The “X” Factor</title>
		<link>http://www.puckett-associates.com/?p=1039</link>
		<comments>http://www.puckett-associates.com/?p=1039#comments</comments>
		<pubDate>Mon, 04 Apr 2011 17:13:07 +0000</pubDate>
		<dc:creator>P and A</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[where's the beef]]></category>

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		<description><![CDATA[We all love advertising because it is sexy. It’s much more fun putting together a storyboard than a spreadsheet. But creativity’s fundamental contribution to meeting business goals is mathematical. Creativity is the only part of the marketing equation that can &#8230; <a href="http://www.puckett-associates.com/?p=1039">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>GUERILLAS IN OUR MIDST</title>
		<link>http://www.puckett-associates.com/?p=1053</link>
		<comments>http://www.puckett-associates.com/?p=1053#comments</comments>
		<pubDate>Mon, 07 Mar 2011 17:28:00 +0000</pubDate>
		<dc:creator>P and A</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[sopranos ad campaign]]></category>

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		<description><![CDATA[Most marketers are trying as hard as humanly possible to create the elusive, effective “word of mouth” campaign. It’s inexpensive, more believable than traditional print and television, and often results in a super-high attention level. But in the past few &#8230; <a href="http://www.puckett-associates.com/?p=1053">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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